• Jordan Burchette

What Is Holding You Back From Starting Your Own Business?

Updated: Jul 25, 2021

I love business. I remember getting off of the school bus every afternoon and running to the back bedroom of my grandparent's house to play "office" on their ancient desktop computer. I wrote notes on pieces of paper and furiously typed on the keyboard as I pretended to work in an office.

Flash forward to the present, specifically just a few years ago, I had just started another business attempt and failed. I tried to make homemade signs, body scrubs, and decals but just didn't have a passion for those things. So I started writing (something I have done since I was young) and landed a job with a Christian newspaper in Asheville, NC that I loved. I learned a lot and was sad when they ceased publication.

A short time later, after we moved to Greenville, SC I landed a job with a digital media company where I was an advertising sales representative and I discovered my love for marketing during that time. I learned everything I know about marketing, sales, and managing a brand hands-on and have successfully helped other brands through my own business Coffee With A Friend Media.

So now that you have the backstory of my career journey thus far...

When I decided to start my own business I did it because I realized I was really good at website design and all of the technical work that goes into managing a website. I designed my own blog website years ago and have learned so much about design and websites since then. I do not have a formal education as I dropped out of college after my first semester. I was studying early childhood education and didn't see a future for myself in that area. Except I had two kids so jokes on me. 😉 There is nothing wrong with college or getting a formal education but it just wasn't for me as I didn't know what I wanted to do with my life and talents at that point.

Throughout all of my failed business ventures, I realized what I was truly passionate about. I realized my God-given gifts and started putting my nose to the grindstone and have never looked back. Helping businesses and brands shine is a passion of mine. When you have that life-altering moment of realizing what you're passionate about it can be scary and exhilarating all at the same time.

So what are you passionate about?

Do you ever dream of starting your own business?

Do you confidently know what your talents are?

I am a firm believer in making wise decisions when it comes to starting a business. I operate a debt-free business and have built it from the ground up. I don't suggest tanking your bank account to start a business nor do I suggest you should quit your day job without a clear-cut plan.

However, there is never a perfect time to start. You can start somewhere without spending a dime and then grow from there. I started designing websites, creating logos, and offering other digital media services for clients about six months ago (taking about a month off when my husband went through Chemo). I have worked my tail off and ended up opening my own bank account a few weeks ago. I have made over 2K and have a 10K goal to hit this year. I work from home and homeschool my kids so life is pretty crazy around here. #slowandsteadywinstherace #wahm

So what's the secret? Can you really start your own business from home and make actual money?

This blog won't be like many blogs you read that detail how to start an MLM. I want to be clear; my business is not an MLM. It is a small business that I started from the ground up.

Short answer: Yes, you can.

If you are wanting to start a business I have three things I want to share with you.

1. Make wise money decisions

As I mentioned above, I don't suggest draining your bank account to start a business. You can start a Facebook and Instagram account for absolutely free. You can take your own product or service photos for free as well. You don't have to have a million dollars saved up. What I did was I started small... I started a website, created social media pages, and started to highlight my services and portfolio. I have spent ZERO dollars on marketing. I haven't had the chance to put any money into it because I have been able to scale my business (so far) by referrals from previous clients.

2. Just start

There will never be a perfect time to start. As your business grows, you will run into snares and have to learn how to work through them and move forward. I didn't know all the ends and outs of website design until I got inside and started teaching myself and learning what works and what doesn't. Hands-on experience always clicks in my brain, personally, so getting your hands dirty is a must especially as you grow with your business. So just take one small step... start a Facebook page, write out a business plan, or create yourself a logo (or better yet, hire me to do it for you 😉).

3. Be Prepared To Work Your Butt Off

When you start your own business you're your business. You're the CEO, Marketing Department, Financial Director, Graphic Designer, and Secretary. Unless you have enough money up-front to hire a team, you're a one-person show. The workload somedays is insurmountable. I am not trying to scare you but it is a lot of work when you're a one-person show. I work weekends, after my kids go to bed, during the day, and pretty much at any given point in the day or week. The old saying about entrepreneurs not having "set hours" is true. When it is your business you're on top of it all the time because you're the face of your business. So be prepared to work your butt off... but also be prepared to see the fruit of your labor. Every small business owner feels a wave of excitement when someone purchases their product or hires their services. It takes a lot of hard work but it is worth every long hour and hiccup.

Let me know more about your business or your plans to start your own! I would love to hear from you! Contact me here!

For the next blog I will dive deeper into a few more lessons I am learning along the way!

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